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Free Analytics Crash Course

This free ebook takes you on a whirlwind tour of the Google Analytics features.

IT doesn't have to be serious. We've packed our ebook full of all the kind of laughs and wry remarks that you'll get at our in person classes.

Order Free Ebook
Free Download
Google Universal Analytics for Wordpress Plugin.

Private Courses

All our Google Analytics public courses are also available as custom on-site classes at your business location.

We offer a range of private in-house training tailored to your needs. Get in touch to discuss your corporate training needs.

Upcoming Google Analytics Training Classes

City Class Location Book
Sydney April 15th, 2013 CBD
Melbourne April 18th, 2013 CBD
Adelaide April 23rd, 2013 CBD

Each course offering is for two days and is made up of an Google Analytics Fundamentals class on the first day and Advanced Analytics on the second. You can book both days to receive a discount on the overall price or book just one of the days.

Who Is the Course For?

We teach our google analytics classes in an approachable way will deliver value to people in many areas of business. The course is suitable for small business owners, new business owners, marketing departments, business development teams, web designers , web developers and technical support workers.

We approach all technical content in an inclusive way. We've got the skills on hand to do a deep dive when necessary but don't worry we will never baffle you with technical details.

Why Attend the Class?

If you use a website to promote your business this class will equip you with the skills to effectively analyse your website traffic, increase website sales and conversions and deliver real business benefit.





Google Analytics Training Course Syllabus

Day 1: Google Analytics Fundamentals

Time Subject
9:00 - 9:30 Registration
Overview of Web Analytics - What's Your User Story?
What is Google Analytics and Why Should I Care?
First Steps With Google Analytics - Do It Right The First Time
Getting to Grips with the User Interface
Unleashing Business Data with Built In Reports
12:30 - 13:30 Lunch
Get the Most Out of your Marketing
Adwords Integration
Reports - Hidden Tips and Tricks
Meeting Your Business Goals
Creating Dashboards
Creating Custom Reports
16:30 - 17:00 Course Scheduled Finish - Question Time

Day 2: Advanced Google Analytics

Time Subject
9:00 - 9:30 Registration
Using Google Analytic to Create Better Business Processes
Who's visiting your site? - Customer Segmentation
Tracking your Marketing Campaigns
Tracking Attribution
Beyond the Page View - Track Interactive Content
12:30 - 13:30 Lunch
Effectively and Securely Sharing Analytics Data
Administration Best Practices
Profile Configuration Options
Google Analytics Code Deep Dive
All About The Tracking Code
Conversion Testing and Content Experiments
16:30 - 17:00 Course Scheduled Finish - Question Time